Archive for the 'TollGate Disaster' Category

High Tech disaster looms for TollGate Deal

  Date Saturday, February 2nd, 2008
  • It’s now 1997 and high tech is the name of the game
  • I like games so why not
  • I was recruited to merge a startup high tech company with a market…should be easy I thought

 This was much more of a challenge than I ever dreamed.   It was in the very early days of high tech and few people understood high tech.  Even fewer wanted anything to do with it.  Had I known what I now know I would have never got involved with this project.  Timing was about 5 years to early.  Not all deals work out and this is one that didn’t work or even get close to working.  This was a license deal to place free interactive kiosks.  The only problem was nobody knew what they were or how they worked.  That included the developers who blew though $500,000 only to tell the company that they couldn’t make the software to run the programs.  So the moonlighting trio from Intel packed it in and left the company stranded.  While the overall concept has since been proven many times over the company was just too early to market with a concept that the ordinary person did not understand let alone know how to make it work.  Great idea bad timing.


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