Monday, February 18th, 2008
- This is a great deal with a terrific result
- I was brought into this deal in 2005 to help a world famous breast cancer surgeon help raise awareness and money for breast cancer
- I’m sure you all remember the Lance Armstrong LivveLong yellow wrist bracelet. Our deal was to make a multi-colored bracelet for women to wear
This is an all around great story for a great cause. The cause was helping raise awareness for breast cancer. The recipient of the funds was www.curebreastcancer.org founded by Dr. Ernie Bodai. In a few short moths we produced over a million bands and were able to give a sizable amount of money to his charity. This was a real feel good deal that worked extremely well and helped in raising much needed funding for Dr. Bodai and his organization. The three person crew assembled to put it all together was able to open over 2,000 retail accounts in just over six months. I would love to work on another project like this in the near future.
This entry was posted
on Monday, February 18th, 2008 at 9:30 am and is filed under TollGate Real Deal.
You can follow any responses to this entry through the RSS 2.0 feed.
You can leave a response, or trackback from your own site.
