Archive for January, 2008

Hot Tip on doing TollGate deals and making quick and easy money

  Date Sunday, January 20th, 2008

Hot Tip on doing TollGate deals and making quick and easy money…

 

Here is a simple fast and easy way to put together profitable Tollgate deals.  In fact just yesterday I did three maybe four deals in just one afternoon.  How and where did this all happen?  I simply went to a trade show that featured hunting and fishing.  There were hundreds of booths so the job was fairly easy.  I simply looked around for new products that I thought might need some marketing help (you know the guy sitting in the small corner booth and nobody around).  Once I had a few targets I approached them and asked them one simple question.  Do you have all the business you can handle?  There answer each time was the same-no.  So after some small talk I grabbed a business card and then went looking for the big fish in the pond.  There were dozens of them but I tried to be very selective about who I approached so as to not waste my time.  After a few misses I struck gold with two large business owners with large lists.  Now I will go back and see what type of deals I can put together.  One insight here: with the economy less than robust, approaching people was extremely easy.  I think you’ll find the same.  Oh and the one big deal I did…well I’ll leave that for later after the contract is signed.

Largest for profit TollGate deal is an accident…but a good one.

  Date Saturday, January 19th, 2008

          Our largest payday came strictly by accident

  • I was reading a newspaper article about this hot new company in Oakland, CA who had started an MLM selling phone cards
  • I called them up and they asked to see me.  So I visited them only to find out that they were…

 One really rocking company about to explode into the market place.  Now I knew a little about MLM companies and always stayed away.  This company seemed different.  I meet with the then person in charge of sourcing all the products and after about 45 minutes said that he wanted me to run the entire new product sourcing division as a middleperson.  I must have sold myself fairly well as I wasn’t even sure what there business model was or if they even had one.  Anyway before I knew it I had put together over 60 deals for them as the Tollgate Keeper.  I arranged, through another phone card manufacturer, to produce millions of phone cards for them.  I also assisted in getting an NFL retired players license.  In addition I also put together a National Parks license for them.  When it was all said and done I had put together 60 or so deals outside of phone cards.  We did apparel, autographed sports memorabilia with my now growing fleet of retired athletes, salad dressings, pastas, sauces, spices and a whole slew of other private label products featuring the founder’s picture on each and every product.  He loved it and we all loved the money.  The end result of our efforts produced 10’s of millions of dollars in sales all from me being in the middle.

Phone Cards more than one way to make money from them…

  Date Friday, January 18th, 2008
  • As we mentioned before we found a real nice with collectible products and/or fads so why stop when you’re hot?
  • Because of a great relationship with the licensing arm of Peanuts we kept it up by bringing in the largest manufacturer of the next new hot fad Phone Cards
  • This time we secured the license and found a major manufacturer who did the rest

 This should have been a huge deal but because the phone card company was less than honest they kept all of the profits.  In the long run it wasn’t worth the battle as they had the deep pockets.  The deal we structured saw both the manufacturer and Peanuts generate significant revenue.  We should have been paid by the manufacturer in this deal however there were always one or two excuses away from payment.  Part of this deal included a full page ad in the USA Today featuring Snoopy and then Super Bowl MVP Steve Young.  We found out later that a third company paid the card manufacturer $160,000 for the rights to all the business that came from the full page ad the day after San Francisco won the Super Bowl.  We thought they were trying to sell phone cards.  That was not the case.  They were looking for advertising partners and doing it with someone else’s money.  We never knew this and neither did the Peanuts licensing arm.  That deal didn’t last long and would not be considered a success except for the fact that the manufacturer walked away with about $250,000 for a month long promotion.


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