Saturday, January 12th, 2008
Ex-Major League Baseball player and the TollGate process
- We were hired by a large magazine to do a private signing with an ex-major league retired baseball player
- While he is signing the 500 baseballs and we are having a casual conversation we find out the players ex-agent got him for everything he had…leaving him broke
- After speaking with him at length and then talking with the magazine we come up with a quick solution for some quick cash
We go back to our client with the baseballs and tell the company of the plight with this world famous athlete. They are very intrigued as they also run a large sports magazine with nationwide distribution. After a round table secession we come up with a novel idea that will be a win win for everyone. The magazine, with the athletes ok, held the first ever live national auction over the phones auctioning off a number of his personal items from when he played. The magazine ran full page ads for a couple of months in their magazine describing all the items. The athlete was brought back to the East Coast and sat in on the auction and actually answered questions from bidders. It was a huge success and the start of a very profitable sideline for the magazine. The athlete was paid on the spot with a nice high 5 figure check and was happy and very thankful. We didn’t make any money on this deal but we did open the door for other deals with the company and many deals with the athlete and some of his retired buddies.
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on Saturday, January 12th, 2008 at 6:48 pm and is filed under Easy ToolGate deals.
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