
Thursday, July 3rd, 2008
The Fourth of July used to stand for our Independence. I’m not sure that is true anymore. Just look around at what is happening to this great country. Gas prices are at an all-time high. Food prices have done the same. Record foreclosure rates with more people loosing there homes than ever. Inflation running rampid with the government involved in the great cover-up. More credit card debt than ever. People having to choose between gas and food. And then to top it off millions of Americans leaning towards Obama who will surely bankrupt us all with his radical viewpoints and questionable polices. This Independence Day is a time to wake up and smell the roses and from where I sit they all smell nasty. If we need and want our Independence back we all need to stand up and fight for OUR country…if we don’t I sure as hell won’t be writing more than an epitaph next year.
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Sunday, March 9th, 2008
- This is an ongoing deal that will be our largest deal ever
- This took everything we knew about the TollGate process and combining it into a comprehensive marketing package
- The deal is simple on the surface but has powerful benefits for all parties. We are still amazed that it hasn’t been done before but three years later we are all ready to cash in…big time
This deal was going nowhere until I had a brilliant idea after reading a JV project that was written by my favorite author Jay Abraham. It suddenly occurred that the last three years of trying to make this deal work had been done all wrong. So with a little help from Jay we changed the approach and hopefully the result. This project because it has not been completed has many proprietary elements to it which can’t be discussed yet. What we can say is that it involves many members of the Baseball Hall of Fame and in six years when the project is complete could exceed 9 figures in total wholesale sales. The project is massive and has never been done before. It has monsterous upside potential and will surely be the largest payday for many of the Hall of Fame athletes involved since leaving the game. We will keep you posted on how we got in the middle and how we solved a major three year stumbling block to completion.
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Thursday, February 28th, 2008
- This project required building a list for the Yosemite Mariposa Tourism Bureau
- This was a different twist to an old problem
- The money is in the list but without a list there is no money
In this project we were hired by the Tourism bureau to build a list for Yosemite prospects. Believe it or not Yosemite has been declining each year in terms of visitors to the park. Our job was to put together a plan to spike Bay Area interest and get people to the valley once again. We did this by first building a SuperBlog ™ for Yosemite. The SuperBlog we conceived and build for a few destination clients in the last year. To go see what a SB looks like go to www.yosemitemariposa.com and take a look around. Anyway we tied the SB to a radio promotion in the Bay Area offering a bunch of prizes just for going to the squeeze page and providing us with first name and email address. It was a killer promotion which had over 12,000 people opt-in for the promotion. In fact the powers at the Yosemite Mariposa tourism board have told us it is the most successful promotion they have ever done. We all know what you can do with a list and this is a great example of thinking outside the box and really ramping up a killer promotion quickly. We did the entire promotion including the building of the blog, making the radio ads and getting it on the radio in about two weeks time. I’m sure that would be a record in anyone’s book. In this TollGate project we were paid as consultants on the project
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